Twenty four platforms describe your company. You wrote one of them.
A forensic assessment of every place a buyer, a candidate, or an AI answer engine forms an impression of your business. Your site, your listings, your review profiles, your data broker records, your social channels, and the search results for your own name. Scored across nine dimensions. Every finding adversarially tested before it reaches you.
Two business day turnaround. Fixed scope. Delivered by a human who reads every page before you do.
You have spent years building a real company. Almost none of it is verifiable from the outside.
You have the years. You have the certifications, the filings, the clean complaint record, the client work that actually shipped. That is not in question. The question is whether any of it survives the trip to a stranger.
Because the stranger does not start at your homepage. They search your company name. They read whatever four data brokers decided your address is. They open a review profile you have never claimed. They ask an AI answer engine what you do, and it answers from whichever source it found most legible, which is rarely you. By the time they reach your website, the impression is already set, and your website is arguing against a version of you that you never wrote.
Most companies have never seen that version. There is no dashboard for it. Your analytics cannot show you the pages you do not own. That is the gap this audit measures, and it is almost always wider than the owner expects.
A diagnostic, not a pitch.
A fixed scope engagement that produces one document: a complete, evidence first assessment of how your company presents itself everywhere it is visible, with a scored diagnosis and a prioritized repair plan. Every page in your sitemap is crawled, not sampled. Every payload is measured twice. Every third party platform carrying your name is located and read, then compared line by line against what your own site says. Every claim in your published copy is checked against public records. Then the whole thing is attacked.
Every page
No sampling. If your sitemap has 91 pages, 91 pages are crawled and every denominator in the report reflects all of them.
Nine dimensions
Weighted into a single composite score, with every dimension shown separately so you can see exactly where the loss is.
Two business days
Fixed turnaround and fixed scope, agreed before anything starts.
Three findings you will not get anywhere else.
Every audit tool on the market will tell you your image tags are missing. Here is what none of them do.
Cross platform truth
Nobody else tells you that seventeen sources describe your company seventeen different ways, and that the one ranking first for your own name describes you as a different kind of business entirely.
We build a consistency matrix across every platform carrying your name: your site, business directories, review platforms, employer brand sites, data brokers, federal and state records, and social channels. Then we show you every point where they disagree, and which version of you is winning.
Claim risk against public records
Every published statement checked against what public records actually support, classified by exposure, with rewritten copy for each flagged claim that keeps the sales argument intact.
Most companies have never had this done, and most are carrying at least one item on it. It is the section clients forward to counsel.
Findings that survived an attack
Once the report is drafted, every material finding is put through a verification pass with a single instruction: disprove this. Anything that cannot be defended under attack is corrected or removed.
Then the report tells you how many findings failed, on the first page, before anything else.
Eight things the subject did not know about their own company.
Every item below is verbatim from a real report. The company is a genuine mid market firm with twenty one years of trading history, a clean complaint record, and real client work. Read these, then ask which ones are true of you.
- 01Thirty three of ninety one pages carried no primary heading at all, including the careers page, the capability statement, and twelve of the eighteen case studies. A template fault, not a content fault, and invisible from inside the company.
- 02Searching the company’s own name did not return the company. Third party data brokers held the top results, and several described the business incorrectly.
- 03The homepage never stated the founding year, the headcount, the client count, or the project count. A first time visitor could not tell whether this was a two year old shop or a two decade old firm.
- 04One sentence on a service page made a claim that public records did not support. It had been live for months.
- 05The LinkedIn icon in the site footer, on every page of the site, pointed to the page administrator dashboard rather than the public company page. Every visitor who clicked it landed nowhere.
- 06Ninety percent of site traffic came from a country the company does not sell into. The market they actually serve accounted for roughly five hundred and fifty visits a month.
- 07Four different head office cities and five different phone numbers were in active circulation across platforms the company does not control.
- 08Not one review or directory profile had been claimed, except one. The company was being described publicly, at length, by nobody.
The complete sample report. No form, no email.
This is a genuine delivered audit with identifying details redacted. Every score, every finding, the cross platform consistency matrix, the claim risk register, the overturned findings, and the phase zero action list, exactly as a client receives them.
Nine dimensions. One composite.
Nothing hidden inside an average.
Each dimension is scored and weighted separately, so a strong site with a weak platform footprint does not get to hide behind a single number. The weights reflect revenue consequence, not effort.
Technical foundation
15Payload, delivery, render behavior, crawlability, indexation, structured data, security headers, and the defects that make a page fail before the copy is ever read.
Proof and credibility
15Case studies, named references, certifications, filings, review profiles, and whether any of the substance behind the company is reachable by a stranger.
Conversion architecture
15The path from arriving to talking to a human. Forms, booking paths, calls to action, friction points, and the specific places where interested buyers quietly leave.
Content and messaging
13Positioning, differentiation, depth, the message to market gap between what your campaigns claim and what your site says, and whether your best argument appears anywhere a buyer will find it.
On page architecture
12Heading structure, titles, meta descriptions, internal linking, and template level faults that repeat silently across every page.
Cross platform consistency
10Every disagreement between every source carrying your name, ranked by how much each one distorts the picture.
AI answer engine visibility
10Whether your company is retrievable and correctly described when a buyer asks an AI assistant instead of a search engine. Crawler access, entity clarity, and the specific reasons you are or are not being cited.
Employer brand
5What a candidate finds, which is increasingly what a buyer finds too.
Social channels
5Presence, cadence, orphaned accounts, and whether any of it connects back to the business.
Composite scores are reported against fixed bands so the number means the same thing for every company we audit. A score in the forties is common for a substantive firm with an untended presence. It is not a judgment on the business. It is the measured distance between the business and what an outsider can confirm.
Four steps. Two business days. No standing meetings.
Intake, about five minutes
You give us your company name, your primary domain, and, if you have them, any platform profiles you already know about and the claims your current outbound and sales collateral are making. That last item is optional and it is the highest value thing you can hand us. Everything else we derive ourselves. That is the point.
Measurement
We crawl your full sitemap, measure every payload twice, probe the technical layer directly rather than through a third party score, and run an adaptive sweep across every platform where a company of your type is likely to appear. Then we read your published claims against public records. Nothing is sampled. Nothing is estimated.
Adversarial verification
The draft is attacked with a single instruction: disprove this. Then a mechanical gate blocks on unsupported ratios, on any figure derived from a sample rather than the full crawl, on unsourced claims, and on a short list of specific errors this engine has made before and is now structurally incapable of repeating.
Operator review and delivery
The finished document is read end to end by a human before it goes anywhere. Then it is sent to you, with a short note covering the composite score, the single most consequential finding, and the number of hours in the first remediation phase.
We try to destroy our own report before we send it.
Here is the failure mode in this category of work. An audit tool finds something that looks like a defect, states it with confidence, and the client acts on it. Later they discover it was never a defect. Everything else in the document is now suspect, including the findings that were correct.
So once the report is drafted, every material finding is put through a verification pass with a single instruction: disprove this. Not confirm it, not check it. Disprove it. Anything that cannot be defended under attack is corrected or removed. Anything that survives with a caveat carries that caveat into the report.
And then the report tells you how many findings failed. We do not quietly delete the findings that did not hold up. We publish the count and, where it changes your reading of the document, what they were. On a recent engagement seven findings were overturned and disclosed on the first page. Among them: a headline defect that turned out to be nine correctly functioning links that a command line tool read differently than a browser does, and a server error that turned out to be a transient artifact of our own network rather than anything wrong with the subject’s site. Both would have been embarrassing to send. Neither reached the client.
One document. Everything in it is yours.
- A complete diagnostic report, navigable, sectioned, and readable on any device without software. Send it, print it, or forward it to counsel as it arrives.
- A nine dimension scorecard with the composite, every dimension scored separately, and the reasoning behind each score written out rather than asserted.
- A cross platform consistency matrix showing every source carrying your name, what each one says, and every point of disagreement ranked by consequence.
- A claim risk register listing every published statement that public records do not currently support, classified by exposure, with rewritten copy for each one.
- A findings log with severity, evidence, and the specific measurement behind each item, including the findings that were overturned in verification and why.
- A phase zero action list: the fixes worth doing this week, each with an owner role, an hour estimate, an expected impact, and a test that tells you whether it worked.
- A measurement baseline of twelve metrics with current values and dated targets, so improvement is provable later rather than argued about.
- Four full remediation phases, sequenced, with owners, effort estimates, impact ratings and acceptance tests for every action.
- An expanded copy rewrite section covering the homepage credibility module, the positioning line, the service page proof blocks, the capability statement, and every flagged claim.
- The full twelve metric measurement plan with target dates, review cadence, and the specific evidence that closes each one.
This is not written for your marketing team.
A standard site audit is a marketing document. This one lands on four desks, which is why it tends to actually get acted on.
The owner or chief executive
The composite is framed as the distance between what your company is and what a stranger can verify. That is a business question, and it is the only audit in this category written to be read by the person who owns the answer.
Sales leadership
The message to market gap section shows exactly where your outbound promises something your presence does not support, and the proof section shows which of your case studies a prospect can actually reach.
Legal, risk and compliance
The claim risk register is a list of published statements checked against public records. Most companies have never had this done, and most are carrying at least one item on it.
Procurement facing leadership
If you sell into government, enterprise supply chains, or supplier diversity programs, the consistency and credentials findings map directly onto what a buyer’s diligence process will surface about you.
Everything the audit does, and what it looks like.
A technical SEO audit covers one of the nine dimensions here. A brand audit covers a different one. This is neither, and it reaches a buyer neither of those reaches. Fixed scope, agreed in writing before anything begins.
Complete measurement, nothing sampled
Every page in your sitemap is crawled, every payload measured twice, and the technical layer probed directly rather than read off a third party score. If your sitemap has ninety one pages, every denominator in the report reflects ninety one pages.
Everywhere you are described, not just your site
An adaptive sweep locates every platform carrying your name: directories, review platforms, employer brand sites, data brokers, federal and state records, social channels, and the search results for your own name. Each is read and compared line by line against what your own site says.
Claims checked against public records
Every published statement in your copy is checked against what public records actually support, classified by exposure, and returned with rewritten copy that keeps the sales argument intact. This is the section clients forward to counsel.
AI answer engine visibility
Whether you are retrievable and correctly described when a buyer asks an AI assistant instead of a search engine, including crawler access, entity clarity, and the specific reasons you are or are not being cited.
Adversarial verification before delivery
Every material finding is attacked with one instruction: disprove this. Anything that cannot be defended is corrected or removed, and the count of overturned findings is published on the first page.
A repair plan your own team can execute
Four sequenced remediation phases with owner roles, hour estimates, impact ratings and an acceptance test for every action, plus a twelve metric baseline with dated targets so improvement is provable later.
A twenty one year old mid market firm, ninety one pages
A genuine engagement, identifying details changed. Here is what the two days actually looked like and what came out the other end.
- Intake took five minutes: company name, primary domain, and the claims their outbound was making. Nothing else was requested, and no access to their site, analytics or hosting was granted.
- The full sitemap was crawled. Thirty three of ninety one pages carried no primary heading at all, including the careers page, the capability statement, and twelve of the eighteen case studies. A template fault, invisible from inside the company.
- The cross platform sweep found seventeen sources describing the business, four different head office cities and five phone numbers in active circulation. Searching the company name did not return the company: data brokers held the top results, and several described the business incorrectly.
- Claim checking flagged one sentence on a service page that public records did not support. It had been live for months.
- Verification overturned seven draft findings, including a headline defect that turned out to be nine correctly functioning links a command line tool read differently than a browser. All seven were disclosed on page one rather than quietly deleted.
- The blueprint returned four phases. Phase zero was nine fixes, roughly six hours of work, each with an owner role and a test that proves it worked, starting with a footer social link that had pointed to an admin dashboard on every page of the site.
Delivered two business days after intake as one navigable document, read end to end by a human first, with a composite score, the single most consequential finding, and the hour count for phase one in the covering note.
Sites over two thousand pages are scoped individually. You will know exactly what the engagement involves before you commit to anything.
Five things this is not.
It is not an SEO audit.
Search visibility is one of nine dimensions and carries a minority of the weight. If you want keyword rankings and backlink profiles, buy that instead. It is a narrower job and a real thing to buy.
It is not a website redesign pitch.
We do not build sites and we do not take a percentage of the remediation. Every action in the blueprint is written so your existing team or your existing vendor can execute it.
It is not automated.
No dashboard, no scheduled crawl, no alert email. A human reads the finished document before you do, every time, because the claim risk section carries legal and commercial weight and a machine should not be the last thing that touches it.
It is not a subscription.
You buy an audit. Later, if you want, you buy a re audit. There is nothing in between.
It is not a lead magnet.
We do not run a free version and we do not trade a partial report for your contact details. You buy the complete document or you buy nothing.
Questions you might have.
How long does it take?
Two business days from intake. The measurement itself takes a few hours. The rest is verification, correction and human review, and we do not compress that.
What do you need from me?
Your company name and your domain. If you have platform profiles already on hand, send them, it saves us discovery time. If you can send the claims your current outbound and sales collateral are making, send those too. It is optional and it is the single highest value thing you can give us.
Do you need access to my site, analytics, or hosting?
No. Everything in the report is measured from the outside, which is the entire point. We see what a buyer sees, with nothing granted to us that a stranger would not have.
Will you tell me something I already know?
Some of it, yes. You will recognize perhaps a third of the technical layer. The cross platform section and the claim risk section are the ones clients have not seen before, because there is no product that shows them.
What if you find nothing?
Then the report says that, in those words, and shows the measurements that support it. That has not happened yet on a company that had not been audited this way before, but the engine is built to report it honestly if it does.
What if I disagree with a finding?
Tell us. Every finding carries the evidence behind it, so the disagreement is about the evidence rather than about opinion. If you are right, we correct the report and reissue it. We already remove our own findings when they fail verification, so we are not precious about it.
Is my report going to be published as a sample?
No. Your report is yours, and nothing from it is published without your written permission.
Do you sell the remediation work?
Not as part of this. The blueprint is written to be executed by your team or your existing vendor, with owner roles and hour estimates so you can assign it the day you receive it.
Can I send this to my board or my lawyer?
It is written on the assumption that you will. That is why the claim risk section is sourced and why the overturned findings are disclosed.
Find out what a stranger
can actually verify.
Nine dimensions, every page crawled, every claim checked against public records, and every finding attacked before it reaches you. Fixed scope, two business days.
Fixed scope. Two business days. Reviewed by a human before it reaches you.